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2,371
Registered:
2/8/06
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New Feature: Search Suggestions help customers find your products on Amazon
Posted:
Aug 4, 2006 1:09 PM
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Dear Amazon.com Sellers,
We are excited to announce a new feature you can begin using immediately—Search Suggestions. This feature allows you to submit search suggestions for items listed on the Amazon.com web site. If accepted, the search term you suggested will be associated with individual detail pages on our web site. With this new feature, you can suggest search terms which may not appear in product details. We hope this new feature will allow sellers such as yourself to submit valuable search terms, allowing buyers to find items more easily on our web site.
To see an example of how this new feature works, search the Amazon.com web site for 'The Scottish Play.” The resulting page should display the title Macbeth in the search results. Though the key words “The Scottish Play” are not in the product details for this item, the title now appears in search results thanks to a Search Suggestion, together with an explanation of relevance (which is provided when a suggestion is made). If you click from the search results to view the detail page for Macbeth, you'll see a section with longer, tailored content: “Because you searched for ‘the scottish play’…”
To start making Search Suggestions, simply log into your Amazon.com account and locate a detail page for which you would like to suggest a search term. On the detail page, click the “Make a Search Suggestion” link under the Help Others Find This Item heading. When submitting the suggested search term, you will also be asked to submit some additional information regarding why your search term is relevant to the product detail page. It is important to include this information, as each suggestion is reviewed for relevance before it is activated on the web site.
The Search Suggestion feature is available for items in the following categories:
Apparel
Automotive
Baby
Beauty
Books
Computers
Electronics
Grocery
Home & Garden
Health & Personal Care
Industrial & Scientific
Jewelry
Loose diamonds
Music
Musical Instruments
Office products
Photo
Software
Sports & Outdoors
Tools & Hardware
Toys
Video Games
Watches
Note: Not all of the categories listed above are available for Marketplace selling. However, you may still submit search suggestions for items in any of the above stores.
We hope you enjoy this new feature! Thank you for selling with Amazon.com.
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